Undergraduate Bulletin 2011-2013 » Academic Departments and Programs » Journalism, Communication, and Theatre » Courses in Multimedia Studies » MMS 223: Digital Marketing Strategies.
MMS 223: Digital Marketing Strategies.
3 hours, 3 credits. Theoretical and strategic perspectives on how new media technologies have fundamentally transformed marketing; te shift from one-way to two-way communication; and the online techniques—viral campaigns, social media, search engine optimization, Web analytics—used to manage consumer interactions.
Last modified: 2/22/2013
