Undergraduate Bulletin 2011-2013 » Academic Departments and Programs » Economics and Business » Courses in Business Administration » BBA 467: Marketing Research.
BBA 467: Marketing Research.
3 hours, 3 credits. A practical approach to the study of research principles and procedures as an important tool of consumer and industrial marketing decisions. Qualitative as well as quantitative techniques are stressed, and these methods are aligned with the planning, operation, and controlling aspects of marketing management. PREREQ: BBA 303 and BBA 332.
Last modified: 2/22/2013
