BBA 433: Global Marketing.
3 hours, 3 credits. Theory and practice of global marketing and discussion of the specific factors in that environment affecting organizational performance in terms of strategic planning and organizing for global marketing, as well as managerial decisions on global market segmentation, product planning, pricing, distribution, promotion, and operations. Global market research and data analysis are also covered. PREREQ: BBA 204.
Last modified: 9/3/2014