Enabling javascript will improve the functionality of this page. skip to content
Lehman College

Catalog search


Catalog links

print page

BBA 367: Consumer Behavior.

3 hours, 3 credits. Global, regional, and local dimensions of consumer decision-making; impact of motivation, perception, knowledge, attitudes, and information-processing abilities upon the behavior of consumers. PREREQ: BBA 332 or 433.

Last modified: 3/11/2014