BBA 345: Introduction to Hospitality Management.
3 hours, 3 credits. Theory and practice of hospitality management in global setting and general characteristics of the lodging, food, travel, and recreation industries; special services provided by each segment; relevant principles for planning, organizing, controlling, leading, and motivating the physical, financial, and human resources of hospitality service providers; means of achieving total quality and team performance. PREREQ: BBA 204.
Last modified: 7/30/2015