Undergraduate Bulletin 2011-2013 » Academic Departments and Programs » Economics and Business » Courses in Business Administration » BBA 332: Marketing Management.
BBA 332: Marketing Management.
3 hours, 3 credits. Nature and functions of marketing; consumer motivation and behavior; marketing institutions at the wholesale and retail levels; market research, product planning, pricing policies, sales management, and promotion; and government regulation. PREREQ: BBA 204.
Last modified: 2/22/2013
