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TEXAS COWBOY RIDES THE LATIN MUSIC CHARTS

Rafael Mieses
Bronx Journal Staff Reporter

Photo by Dirk VandeBerk

It was a hot Saturday night two summers ago in Santo Domingo, the capital of the Dominican Republic, and singer and Texas country boy Ned Sublette was trying to find his feet in unfamiliar territory. Sublette was standing in line to get into “El Monumento del Son”, an indoor-outdoor dance club on the outskirts of the city. He wanted to have a glimpse of the dancers and to get out on the dance floor.

One problem, though. Sublette couldn’t get in. The Texan had on sneakers, strictly in violation of the club’s dress code. He pleaded and pleaded until the very same bouncer who blocked his way finally came up with a pair of black lace-ups, about five sizes too large. Sublette didn’t care; he flopped out among the crowd and scuffed and scraped from one end of the floor to the other until the wee hours.

Sublette is just that crazy for Latin music. All of 47 years old with a weather-worn, Texas demeanor you’d expect to see in a band backing Garth Brooks, Sublette in fact took the stage at the recent Fordham Road Renaissance Festival, on August 28, in the Bronx, to perform. He led off with a country music classic, “Ghost Riders In The Sky,” of all things - this time recast over a frenetic merengue beat. Not only that, but he was playing before an estimated audience of 40,000 Latin music fans, a crowd almost a fifth of the population of his hometown Lubbock, Texas, and sharing the bill with other Latin music heavies such as José Alberto, Miles Peña, George Lamond, and Yomo Toro.

Indeed, Ned Sublette’s life is an amalgam of different musics, influences and culture. For much of the 90s, Sublette, a musician by training, has been a major proponent of Cuban music stateside. In 1990, he traveled to Cuba for the first time and was inspired to co-found Qbadisc, the first American record label dedicated to marketing contemporary Cuban music in the U.S. He was soon recognized as a major U.S. promoter for Cuban music, introducing American audiences to Cuban artists as diverse as Los Muñequitos De Matanzas and NG La Banda as well as Celina González, Issac Delgado, Carlos Varela and Emiliano Salvador. Sublette says his small label Qbadisc has more than survived; it is alive and kicking. “There are no weak tracks in any of our 27 albumsin the catalogue. That is the beauty of what we do,” he says.

Sublette says going to Cuba was actually the turning point of his life. “I went to Cuba out of curiosity as a musician,” he recalls. “It was like walking into a virgin forest.

Sublette was born and raised in Lubbock, a sleepy town that he describes as a treeless place where official authorities did not permit the sale of alcohol. The town was so desolate, that Sublette says, “You could see the sky under the belly of a buffalo at a hundred yards.” Ned’s father was a college biology teacher. Sublette says he never took to plants and animals but seized upon music, especially the work of another Lubbock native, rock ’n roll legend Buddy Holly. Holly, it turns out, provided much inspiration for Sublette’s current album. As a tribute, Sublette honors his hero with a version of “Not Fade Away,” a Holly tune recorded with the backing of Los Muñequitos de Matanza, a famous Cuban rumba group. “Buddy was the metaphor for this record,” Sublette says. “He is the one giving me permission  to do this.”

Sublette left Lubbock to study Spanish classical guitar at the University of New Mexico and later in Spain. He received his Master’s Degree in Composition and Performance at the University of California in San Diego. In 1976, he moved to New York and got a working band, the Ned Sublette Band up and running by 1982. At the time, Sublette, the guitarist, played a sort of dissonant and loud country rock style. The group even worked at Manhattan’s CBGB’s.

By the mid-80’s, though, Sublette moved toward new insiprations. He dove into the city’s salsa scene, and his influences grew increasingly Latin. “It was the best music in town,” he says point-blank. Sublette’s country group broke up in 1993, and afterward, he went on to work with artists ranging from John Cage to La Monte Young.

His new album, Cowboy Rumba, features eight originals written by Sublette and two covers: the merengue version of “Ghost Riders in The Sky,” and the hardcore rumba version of Holly’s “Not Fade Away.” The album’s pantheon of heavy-duty guests includes Cuba’s NG La Banda, Puerto Rico’s Yomo Toro, and Texas’s favorite son Lloyd Maines on pedal steel and Dobro guitar. The supporting players are a host of first-call New York musicians, most of whom have worked with Ned for years.

Country music fans might recognize “Ghost Riders In The Sky.” The song was written by Stan Jones in the 20’s and later became a big hit by Vaughn Monroe during the 40s. It has been recorded by almost everyone in the country genre. Sublette has an interesting story behind his version. Once, during a practice session, Sublette says a drummer of his started playing the song in a pambiche style (a two-bar syncopated merengue with a slow tempo ). “I told him to stop fooling around and to play it the proper way. Then, I realized . . . hum, that sounds nice, let me hear that again,” Sublette remembers. The merengue Ghost Riders was born.

Sublette’s take on the country staple, is nonetheless sung in English, which has made it hard for some radio programmers to play it and for record store owners to place it in a labeled bin. “People know the song but they don’t know me. They don’t know the record. How do we get to radio? Where do we place it in the store?” he chuckles.

The song’s success hasn’t diminished Sublette’s devotion to Cuban music, a love that often puts him in a controversial light. For one, the current commercial appeal of Cuban music butts heads with the Cuban exile community’s intolerance for anything originating on the island. Sublette thinks objections to Cuban musicians coming stateside exaggerate what ties, if any, the artists have with the Cuban government. The fact is, Sublette argues, that since the Cuban government owns all the media outlets, live music has become more spontaneous, and perhaps one of the few channels for people’s expression, that can readily escape any kind of censorship.

That doesn’t mean Sublette doesn’t have  critical remarks for the recent Cuban music boom. For one, he complains, there seem to be just too many Cuban albums coming out right now, and as a result, lower quality material might drive out the good stuff. “Getting any visibility for a good Cuban record is very hard. There are thousands of compilations. At least, it is nice to see the people from Buena Vista Social Club like Eliades Ochoa, Abrahim Ferrer and others getting the recognition they deserve but there are many bad records.” Sublette isn’t pointing a finger, adding that the producers and artists, in many cases, “are good friends of mine.”

Mr. Sublette has heard and witnessed so many stories in Havana that he is actually writing a work of fiction about the island. Moreover, by year’s end he will be publishing a book about Cuban music under the Chicago Press sponsorship.

“The album ‘Cowboy Rumba’ is a portrait of myself, the places I have come from. It is more a point of correspondence,” says Sublette, who insists that the clave - the syncopated rhythmic pattern that defines Afro-Cuban music - is ubiquitous.  Little wonder, then, that “Not Fade Away” molds so well to the rumba beat. “Cuban music is the secret influence on all of us,” Sublete allows. “You hear it in my work; you hear it in Buddy Holly’s. It’s everywhere”.

 

 

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