Media Communication Studies(MCS)
MCS allows students to concentrate on the study of mediated communications as they continue to evolve in the twenty-first century. MCS is a major that focuses on the theories and their various applications of mediated communication, on developing students’ knowledge base and analytical competencies in this area, as well as their research skills.
The aim of the major is to bring together study of the history and current state of media ownership and industry structure; of media genres; of media platforms (from the telegraph to the mobile app to future innovations); of government regulation of the media; of media globalization; of issues of identity and diversity in the media, including multilingualism; and of socio-cultural effects of media representation. The major is equally valuable to students pursuing an academic future in the arts, humanities, and social sciences, or a career path in advertising, public relations, marketing, organizational management, or public policy.
MCS 42-43 Credit Major in Media Communications Studies, B.A.
The Media Communications Studies major consists of 42-43 credits. Students must complete all core requirements before taking required courses. The total number of credits (42 or 43) depends on whether students participate in the Media Communications Studies Honors Program.
All 300 and 400-level Media Communications Studies courses have either a specific course prerequisite, or require completion of 60 credits and department permission. The required courses and credits are distributed as follows:
Core Requirements (21 credits)
All students are required to complete the following courses:
Credits Course Title
3 JRN 211 Introduction to Multilingual Media
3 FTS 212 Introduction to Film and Television
3 MCS 214 Introduction to Media and Digital Culture
3 MCS 210 Global Cinema
3 MCS 220 Intro to Public Relations and Marketing
3 MCS 244 Communication in Society
3 MCS 307 Media Industries I
Specialized Requirements (21-22 credits)
3 MCS 300 Corporate Communications
3 MCS 308 Media Industries II
3 MCS 334 Documentary
3 MCS 347 Advertising
3 FTS 420 Cinema Aesthetics and Criticism
3 credits elective. To be chosen after consultation with advisor.
3-4 credits Capstone
3 MCS 481 Independent Project in Media Studies
3 MCS 491 Honors Tutorial in Media Studies
1 MCS 492 Honors Colloquium in Media Studies
MCS 491 and 492 are Honors capstone courses. To enroll in them, students must have earned 90 credits or more, have a 3.5 GPA in their major and have Departmental Permission. MCS 491 and MCS 492 must be taken together. MCS 491 and MCS 492 must be taken together.
For more information, please see the Lehman College Bulletin.